(Note: This post was first published at The Health Care Blog on Feb 8, 2012, where the editors changed the title to “One Woman Brand: How one Doctor Started Over Again With a New Practice, a New Specialty and a Great New Outlook on Life.” Which sounds zippy but here I am reposting my work with its original title.)
worklife was unsustainable.
been working at an FQHC clinic, and had become the site’s medical director a
few months before. I was practicing as a primary care doc, trying to improve
our clinical workflows, problem-solving around the new e-prescribing system,
helping plan the agency’s transition from paper charts to electronic charts,
and working on our housecalls and geriatrics programs.
of this was supposed to be a 50% position — plus 5% paid time for follow-up —
because I had two young children that I wanted to have some time for, and was
also working one day/week for a caregiving website (Caring.com).
to say, this job was taking far more than 55% of my time, and seemed to be
consuming 110% of my psyche. I very much liked my boss and colleagues, was
learning a lot, and felt I was improving care for older adults.
I was also irritable, stressed out, and had developed chronic insomnia. And
clinic sessions were leaving me drained and feeling miserable: try as I might,
I couldn’t find a way to provide care to my (and my patients’) satisfaction
with the time and resources I had available.
evening my 3 year old daughter looked at me and asked “Why are you always
getting mad and saying no?”
question, kiddo.
few weeks later, I told my boss that I’d be resigning my position in 5 months. And
I started trying to reimagine how I might practice geriatrics.
were the goals:
- To keep
practicing the part of my work that I loved the most. For me,
this means person-centered outpatient care with a focus on geriatric
syndromes and on helping people navigate the medical challenges of late
life. - To be able
to promptly meet the needs of patients and families. It often
took me days to get back to people in my conventional job, or it could
take weeks before a clinic appointment was available. I wanted to try a
more “open-access” approach. - To try to
offer the most help per unit of my time. Since there is a national
shortage of geriatricians (currently 4 per 10,000 Americans aged 75+), I
think it’s important to consider how to best deploy us for society’s
benefit. - To leverage
technology to better meet patients’ needs, and improve efficiency. Technology
allows us to do some things faster and better. I wanted to see how that
could be used in helping older patients with their geriatric needs. - To have
some flexibility in my day and my week. Flexibility is very very
helpful to the working parent, especially when children are very young as
mine are.
do all this, I’ve relaunched myself as a direct-pay solo micropractice offering
housecalls and geriatric consultative care. Here’s how it works:
- I offer
geriatric specialty care that is meant to complement existing primary care, so for
the first time ever, I’m not a primary care doctor, I’m a specialist. This
feels a little weird (it’s a change in my professional identity) but I’m
getting used to it. Also kind of quirky: I’m a specialist who is mainly
recruited by families directly, rather than via referral from primary care
doctors. - I charge a
flat hourly rate for all time spent providing service, whether
it’s in person, by phone, by email/secure messaging, coordinating care
with other clinicians, or otherwise assisting a person with his or her
healthcare. There is no membership fee or monthly subscription fee. (I was
inspired by Doctalker,
which is a full-service primary care practice using this billing model.) - I return
all phone calls within two hours, and all written messages within
one business day. Housecalls are available within 1-2 business days. - I let
patients and families decide how much time they want with me, although
I do advise them as to what I think is the minimum needed time for the
issues they want me to help them with. - I don’t
provide care after-hours or on weekends. I do explain to all
patients and families that my practice is not meant to provide urgent or
emergent care, but instead is meant to provide additional support and
service regarding geriatric issues. I also try to help families really
understand the medical issues, so that they are better equipped should
they need to urgently engage other clinicians.
far, so good, even though it will take a while for my practice to fill. (My
goal is to get to about 20 hours/week; otherwise I’d like to keep writing about
geriatrics and technology, and I still collaborate with Caring.com and a few
other companies serving the needs of elders.)
people who contact me are usually concerned adult-children, or sometimes
geriatric care managers. They like that I provide a comprehensive overview of
the older person’s health, can help them make sense of what the other involved
clinicians are doing, have lots of experience managing geriatric syndromes, and
am available easily by phone. (The home health nurses like that too!) They also like that I follow-up promptly by
phone on a management plan.
for me, I like that most of my time goes to meeting the needs of patients and
families, rather than dealing with insurance, prior authorizations, or too many
other administrative hassles. I also like that I don’t have to manage anyone
else, or be managed by anyone else. However, I still feel I’m part of a team
since I collaborate with other doctors, assisted living personnel, home health
agencies, private caregivers, geriatric care managers, and family caregivers.
for Medicare and society at large, I’m sure they don’t like that I’ve opted
out. I understand, I don’t like it either. Until a few years ago I was a big
proponent of Medicare-for-all, so it’s dismaying to find myself having left the
fold.
the other hand, I do think Medicare currently makes is absurdly difficult for
geriatricians to focus on just practicing geriatrics, and on creatively
rethinking geriatric care. For instance, with Medicare it’s usually hard to be
reimbursed for phone time, or for care coordination. Opting out is what allows
me to spend as much time as people need when I make a housecall, or when I’m on
the phone with families or with other clinicians.
of chasing face-to-face visits, and wrangling with the complexities of billing
Medicare, I can often answer my phone when people call me, and I can look for
new technologies that might improve geriatric care.
since I don’t have a packed clinic schedule, it’s easy for me to rearrange
things when one of my kids gets sick, or if something else unexpected crops up.
short, rearranging my practice has been terrific for me, and seems to offer a
lot of value to those patients who have sought me out (and, of course, are
willing to pay). Over the next year or two, I hope to learn more about how to
use technology to better leverage my geriatric expertise.
who knows, if my personal experiment in geriatrics continues to go well,
perhaps more geriatricians will end up being outpatient consultants, rather
than primary care doctors as they customarily are in the U.S. And perhaps
Medicare and the other insurers will find a way to cover the kind of service
I’m now providing.
burning out in a more conventional primary care setting, I opted out of
Medicare and launched a direct-pay solo micropractice providing housecalls and
geriatric consultation.
most geriatricians in outpatient care, I’m not a primary care doctor. Instead,
my services are meant to complement existing primary care and specialty care.
I charge a flat rate for my time, I’m able to give patients and families as
much of my time as they want. (Patient-centered care!) I also try to use
technology whenever possible to improve efficiency, since this helps make my
services more affordable to patients, and frees me to help more people in the
time I have every week for clinical care.
hope that Medicare will eventually make it easier for geriatricians to focus on
practicing geriatrics, and I hope that what I learn in my own practice will
eventually benefit other practices serving older adults.