In this post, I'll list brief descriptions of the finalists, comment on how promising they seem to me -- in terms of improving the healthcare of older adults -- and tell you which products I'm most interested in. To see what I've thought of past LivePitch finalists, here's my coverage of the first, second, and third cohorts. (Now what would be interesting is to see what's happened to all those companies since, esp the winners. No time now to do it, but let me know in the comments if you have an update re a past LivePitch finalist.)
As usual, the start-ups were judged by venture capitalists and by a consumer audience. No judging or input from anyone whose primary work and expertise is to improve the health of people aged 50+.
See the FAQs for the eligibility criteria for this year. More interesting to me are the judging criteria and AARP's categories (also listed in FAQs):
"The Judges will focus on these five critical elements:
- Functionality – Is the company’s product easy to use, and does it get the job done?
- Potential – What is the company’s business model and likely profitability, size of the market, likelihood of adoption, and growth potential?
- Team / People – What experience does the team have, and can they make the product or service a success?
- Creativity/Differentiation – Why would someone use this product and/or service over alternatives?
- Scalability – Is this a small business not capable of scaling or is it a large business that has a lot of growth potential?
The AARP Consumer voting will focus on these four critical elements:
AARP's Categories for Health Innovation @50+:
- Need – Why should consumers want this product? Does the product/service address a significant unmet or under-met need? Is it unique?
- Marketing – How easy is it to get the product?
- Usage – Why is the product easy to use?
- Value – Why does the value and cost of the product makes it a “must have”? What is the value proposition? Would someone use it and/or refer it to family and friends?"
- Medication Management
- Aging with Vitality, e.g. increase daytime energy, maintain muscle strength, manage arthritis, improve or aid in memory/cognition, brain fitness improve/aid hearing, improve/aid vision
- Vital Sign Monitoring
- Care Navigation
- Emergency Detection & Response
- Physical Fitness
- Social Engagement
- Diet & Nutrition
- Behavioral & Emotional Health
Compared to last year's categories, AARP seems to have dropped the category of "aging in place." They still don't have a category about managing one's chronic health problems, which I would argue is extremely important to maintaining the health and wellbeing of people aged 50+.