And how would you talk about it?
I found myself mulling this over as I watched the first part of the White House Conference on Aging (WHCOA), which took place on July 13th.
What's your frame on aging? Start with the Gauging Aging report
It's especially interesting to consider the WHCOA in light of the recently published "Gauging Aging" report by the Frameworks Institute.
"Gauging Aging," simply put, is a report about the differences in how aging experts and the public think about aging. It's based on an in-depth analysis of how experts talk about aging and supporting an aging society, compared to how the public views the issues and the potential solutions.
By understanding the differences, experts can then get better as using communications that brings us to a shared understanding of the problems to be addressed, in order to effect changes that are meaningful and beneficial. After all, narratives and ideas are important in framing how people perceive problems, and their options for addressing them.